Wednesday, August 18, 2010

MAC Rodarte Collection Update

MAC fall 2010 Rodarte collection promo MAC Rodarte Collection for Fall 2010 + Photos

MAC's controversial Rodarte Collection, which had alluded to the tragic and unbelievable dangers of life in Juarez, Mexico, will not be shipped after all. MAC's FB announcement regarding the collection which was slated to launch September 15 and includes shades titled "Factory," "Sleepless," "Pale," "Badlands," "Sleepwalker" and "Juarez," is as follows:

M·A·C Decides Not to Ship M·A·C Rodarte Makeup Collection Out of Respect for Women & Girls of Ju├írez and their Families

by MAC Cosmetics on Monday, August 16, 2010 at 9:27am
This decision will not impact M·A·C 's commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.

M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. 

MAC's statement is direct from the FB announcement and has not been altered.

What do you think about the decision to cancel shipments?


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