Wednesday, September 1, 2010

Urban Decay Primer Potion in a Squeeze Tube!

If you hadn't yet heard about Urban Decay's Eyeshadow Primer Potion packaging swap, I'm here to deliver the news. The Original Eyeshadow Primer Potion, a truly useful staple for maintaining the desired creaseless shadow effect, has long been housed in a bottle which must have been designed more for visual appeal and less for functionality. As consumers expressed opinions regarding the inability to utilize the product in its entirety due to the bottle shape, UD tweaked the design a couple of times, ultimately resulting in the squeeze tube seen below. The days of beauty die-hards across the globe dauntingly disassembling their Primer Potions via cutting, melting or otherwise McGuyvering said product, are now a thing of the past:

Eyeshadow Primer Potion Professional Size $29.00
Eyeshadow Primer Potion Professional Size

Seems like Urban Decay has finally gotten the Potion just right!


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